Alan Peck’s eldest son Roger joined Star Lines part time, learning the kitchen trade and Alan’s brother Brian joined starting to work in the workshop, and then moved into the showroom as a salesman. 1976 also saw a large advertising campaign begin for Star Lines, using topics from current affairs, via any type of medium possible to make the public aware of the company. The main advertising jingle was born out of this campaign, with many locals singing ‘Let’s go down to Star Lines’ to the tune of Mike Oldfield’s In Dulce Jublio.
Also in the 1970’s, Bushell and Peck was established after a strong relationship developed between Alan Peck and Bernard Bushell. Bernard Bushell owned the electrical company, Thor Electrical which was trading next to Star Lines. Alan and Bernard opened the shop in Bury St Edmunds in August 1978. It was around this time that Alan Peck also entered into the fitted Bathroom business as well, making Star Lines a Kitchen and Bathroom centre. Bushell and Peck went on to trade for 4 years.
Roger started worked full time at Star Lines alongside his father at the age of 16 in 1978. Shortly after, in the April of 1979, Star Lines was burned to the ground by a devastating fire caused by arsonists, causing hundreds of thousands of pounds worth of damage. The Peck family were devastated and spent long hours, seven days a week to rebuild their livelihood.
In August 1979, 14 weeks after the fire, Star Lines was reopened into a temporary store, which was actually the company’s warehouse in Richmond House. They created the warehouse into a purpose built store that they used for 2 years whilst they rebuilt the original store in Fore Street.
Categorised in: History